With time, things change at a blazing fast speed, especially when it comes to the Internet. Techniuqes utilized eveb a few months back may not work today. We hope you can use these tips to run your social media marketing campaign more effectively in 2016.

1. Social Media Bloggers And Influencers

Businesses that interacted with social media bloggers and influencers enjoyed a high return on their investment. Today, consumers ask around their families, friends and, of course, influencers on social channels.
If you know someone with an ability to influence others, you can contact them requesting to promote your brand. For instance, if you deal in cosmetics, you can contact a makeup artist with a lot of followers on Facebook or YouTube asking them to promote your products. LinkedIn is also a great place to find an influencer in their niche. Chances are they have a niche specific audience of connections.

2. Live Streaming

Whether you are into B2C or B2B business, one thing that you may want to check out
is live streaming. Live streaming offers a great opportunity to let your customers see the faces behind what you offer. This way you can inspire loyalty forming new connections. YouTube and Google Hangouts both offer the functionality to do a live streaming event. Make sure you record it for use later.
Aside from this, if you run a non-profit organization, you can show the donors how hard your team has been working. For live streaming, you can download and use an Android or iPhone app. With a few clicks, people will be able to see what you will be broadcasting.

3. Social Media Advertising

As far social media advertising goes, your activities should not be limited to just making new posts on your pages on these channels. As a matter of fact, you can do much more than that. You can invest in paid advertising on Facebook and Twitter.

Ads are one way Facebook users get familiar with new product and services. Since billions of people use social media sites on a daily basis, investing in social media advertising will be a good idea.

As of January 2016, Facebook has 1.591 Billion users.  Well over a billion of those are active daily. Pretty big audience no?

4. Special Offers

By offering your followers special deals, you can attract more prospective customers, which will translate into more sales. Therefore, it is a great idea to make exclusive offers every now and then.

5.Use Your Internal Audience
Often times, businesses get the word out about their products with the help of external audiences. But are you doing what you are supposed to be doing to get the desired response from your employees? This won’t cost you an arm and a leg. As a matter of fact, using internal audiences to promote products costs less than using external audiences. Your best promotional team is your team. They know your brand, your goals and expectations.

So, if you are looking for reliable ways to advertise your business, you may want to check out these methods. An increasing number of people are counting on this type of advertising. To be frank, top business players, such as IBM have applied these techniques and achieved success. Social media marketing is one of the best tools should you know how to use it.