Why Your Business Needs A Mobile Strategy

A specific mobile strategy:

There’s a lot that goes into running a successful business these days that you’re probably already doing, but have you taken the time to consider a specific mobile strategy? Think about it – how far away are you at any given time from your phone, iPad or laptop? Did you know that 90% or better of smartphone and tablet users have their device within a three-foot reach 24 hours per day, 7 days per week?

And while people are not glued to their devices (ok, some of them are!) there’s still a large window of time that they are – which is the perfect opportunity to engage your customers or more importantly, find new ones.

With new habits come new opportunities to find, engage and keep your customers. If you look around, you’ll see many major retailers are even going so far as to develop in-store applications to help customers find products. One major retailer has built an app that lets people take pictures of products and use social media to get feedback before making a purchase. And the majority of those pictures are being taken on mobile devices – it’s something you see every day.
While you may not have the budget or time to go so far as building your own custom developed application, you do have the same advantage as “the big boys” when it comes to interacting with your customers – especially if they live in the greater Kansas City, Missouri area. That advantage is us – the Kansas City SEO Group.

In 2015, Google made updates to their ranking algorithm and are now actively penalizing sites that are not mobile-friendly. You may be surprised to find that your company’s website is one of those that Google considers not optimized. If your site is not optimized for mobile, then you’re losing rank, and probably customers. We can fix that.

Asking if your business needs a mobile strategy is probably a lot like asking if you need to wear pants: the obvious answer is “of course”, but there are other factors you need to consider – like what the weather is, what type of activities you’ll be doing during the day, will you be inside or outside, are you going to be walking city streets or be in the woods and so on.

So while it’s a no-brainer that you need a mobile strategy, the real question is what’s right for your company

-Who are your customers?
-What are the goods and/or services that you sell?
-What are the spending habits of your customers?
-What are their age ranges?
-In other words, who is your ideal customer?

Our Process:

When working with a client, before we discuss web design, search engine optimization, mobile, or any other strategy, we’ll work with you to make sure that the
customer you want to interact with is the one we’ll be able to reach. There are a lot of components to our process, but fortunately, we’ve streamlined this approach and it’s typical that we can create an effective marketing campaign for you in a matter of weeks – not months. Want to get seen and have your customers easily find you? We can take care of that!

Unlike traditional advertising, the advantage of the digital age is that you have the same opportunity to reach the same customer as “the big boys” and can likely do a better job of keeping them happy and coming back for repeat business. And if you’re not doing these things – it’s almost guaranteed that your competition is. How much business might you be missing out on, or worse, losing to the competition?

If you’re wondering how to find, get, retain customers and grow your business, call or Email the Kansas City SEO Group. We’ll work with you to develop a custom marketing plan that includes a mobile strategy, avoids the dreaded Google penalty, and ensures that your customers can find YOU!