SEO 2017 - Archive - kansascityseogroup http://www.kansascityseogroup.com Kansas City SEO Group | Search Engine Optimization Mon, 09 Jan 2017 01:37:11 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.12 http://www.kansascityseogroup.com/wp-content/uploads/2015/09/cropped-kansas-city-seo-152-32x32.jpg SEO 2017 - Archive - kansascityseogroup http://www.kansascityseogroup.com 32 32 What SEO is and What SEO isn’t http://www.kansascityseogroup.com/what-seo-is-and-what-seo-isnt/ http://www.kansascityseogroup.com/what-seo-is-and-what-seo-isnt/#respond Mon, 09 Jan 2017 01:37:11 +0000 http://www.kansascityseogroup.com/?p=16971 Expectations: By now, you’ve likely heard the term “SEO”, which stands for Search Engine Optimization. This term is often taken to mean many things, by many different people. However, the true definition  according to Wikipedia is “Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results, often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”. SEO could also include items beyond what is described in the article such as a business listing on Facebook, reviews on Thumbtack or Angie’s List, or including in map listings from the big three search engines – Google, Yahoo and Bing. Good ranking is accomplished by providing search engines what they desire, both in terms of website structure and content. For example, Google expects to see a certain set of pages on every site – something they describe in […]

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]]> http://www.kansascityseogroup.com/what-seo-is-and-what-seo-isnt/feed/ 0 SEO Trends for 2016 and 2017 http://www.kansascityseogroup.com/coming-trends-for-seo-in-2017/ http://www.kansascityseogroup.com/coming-trends-for-seo-in-2017/#respond Sun, 09 Oct 2016 06:38:53 +0000 http://www.kansascityseogroup.com/?p=16929 SEO Tips in 2017 Yes, it’s that time of year again…the kids are back in school, Halloween is right around the corner, and the end of the year will be her in a few short months. And with the end of the year will be coming yet more changes from Google, or as they are now known, Alphabet. Regardless of the name change, it’s always the big “G” that we keep our eyes on. The reason being, some 80% of the world’s search engine traffic goes through their data centers. And when they make a change, we’re ready to pivot our strategies as well. The most successful SEO companies, like Kansas City SEO Group – make sure that they are always in the know about what’s going on. Great SEO starts with giving Google, Yahoo and Bing what they want. So with that in mind, here’s what we think will be relevant in the coming year. Keywords versus a user’s intent When the search engines were starting out, and processing power wasn’t what it is today, it was enough to have the right keywords sprinkled throughout your website to attract attention. If you ran a car wash for example, you’d […]

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