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Getting Started With Local SEO in Kansas City

Kevin Allen — Fri, 20 Jan 2017 22:19:04 +0000

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What SEO is and What SEO isn’t

Kevin Allen — Mon, 09 Jan 2017 01:37:11 +0000

Expectations: By now, you’ve likely heard the term “SEO”, which stands for Search Engine Optimization. This term is often taken to mean many things, by many different people. However, the true definition according to Wikipedia is “Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results, often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”. SEO could also include items beyond what is described in the article such as a business listing on Facebook, reviews on Thumbtack or Angie’s List, or including in map listings from the big three search engines – Google, Yahoo and Bing. Good ranking is accomplished by providing search engines what they desire, both in terms of website structure and content. For example, Google expects to see a certain set of pages on every site – something they describe in […]

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SEO Trends for 2016 and 2017

Kevin Allen — Sun, 09 Oct 2016 06:38:53 +0000

SEO Tips in 2017 Yes, it’s that time of year again…the kids are back in school, Halloween is right around the corner, and the end of the year will be her in a few short months. And with the end of the year will be coming yet more changes from Google, or as they are now known, Alphabet. Regardless of the name change, it’s always the big “G” that we keep our eyes on. The reason being, some 80% of the world’s search engine traffic goes through their data centers. And when they make a change, we’re ready to pivot our strategies as well. The most successful SEO companies, like Kansas City SEO Group – make sure that they are always in the know about what’s going on. Great SEO starts with giving Google, Yahoo and Bing what they want. So with that in mind, here’s what we think will be relevant in the coming year. Keywords versus a user’s intent When the search engines were starting out, and processing power wasn’t what it is today, it was enough to have the right keywords sprinkled throughout your website to attract attention. If you ran a car wash for example, you’d […]

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Need Google Reviews?

Kevin Allen — Wed, 09 Dec 2015 18:48:46 +0000

The Google Plus update. Now what? So..about that Google Plus update. If you are like us and work with local clients, you’re probably still digesting what exactly Google did when they made the change. A lot of marketers and local business owners are still sorting it out. Here is what we noticed is missing. -Stars -Categories -Directions and Maps -Photos -Interior Photos -Business Hours -Reviews (see below for more on this) What was once a nice online snapshot or business card type layout with a great deal of information about the business… is now a stripped and barren layout, with quite frankly, not a lot of information visible to the viewer. We are all for minimalist designs, but this seems a bit extreme. Or is it just us? Google has been known to throw things against the wall to see how they stick and then revert back to the old version while they continue to tweak and test things. The biggest impact we see is the reviews. But fear not, thanks to https://www.grade.us/home/labs/google-review-link-generator there is an easy way to give your customers a link to get reviews. So lets get to it. 1) Visit : https://www.grade.us/home/labs/google-review-link-generator 2) It […]

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