Google AMP - Archive - kansascityseogroup http://www.kansascityseogroup.com Kansas City SEO Group | Search Engine Optimization Tue, 20 Dec 2016 07:56:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.12 http://www.kansascityseogroup.com/wp-content/uploads/2015/09/cropped-kansas-city-seo-152-32x32.jpg Google AMP - Archive - kansascityseogroup http://www.kansascityseogroup.com 32 32 Google AMP Don’t Believe The Hype http://www.kansascityseogroup.com/google-amp-and-seo-in-2017/ http://www.kansascityseogroup.com/google-amp-and-seo-in-2017/#respond Tue, 20 Dec 2016 07:56:13 +0000 http://www.kansascityseogroup.com/?p=16961 Google AMP Google AMP is not all it’s cracked up to be and as a small/mid-sized business owner, its probably not something you will see a noticeable improvement in your rankings or traffic by implementing it.  We think it’s an additional tactic from Google to push small business even further out of the marketing game.  AdWords is expensive and time consuming to stay on top of.  Unless you have deep pockets or a dedicated resource (again..expensive) handling your AdWords campaign you are not going to win this game. We get it, Google is in the game to make money…we all are. Google “invented” AMP because they noticed users were utilizing Mobile Apps to access content way more than they were via the search engines.  AMP is Google trying to get people off of apps and back on to the search platform. Makes sense doesn’t it? Move the user off a platform where it is difficult to monetize and back onto a platform where they can increase their potential profit with Ad clicks etc.   The claim that AMP has to do with speed and webpage performance is entirely inaccurate. The same can be said for their claim of “optimizing the user […]

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