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7 Easy Ecommerce Tips To Boost Your Organic Sales

Kevin Allen — Fri, 26 Oct 2018 22:48:14 +0000

7 Easy E-commerce Tips To Boost Your Organic Sales As an e-commerce company, you want to increase your organic sales or break through a growth plateau without blowing your whole marketing budget in one go. But there’s no need to pay thousands of dollars for paid advertising. For the best tips on boosting your organic ecommerce without breaking the bank, read on. Focus on existing customers first If your ecommerce company is getting thousands of new customers a day, that’s great. However, customer acquisition can get expensive, and if you are going after an easy sales boost, it is not the place to start. Instead, work on increasing customer loyalty and retention first. A study by Accenture showed that customer loyalty program members generate 12-18% more revenue than non-members. Moreover, research by Bain & Company found that increasing customer retention by just 5% could get you a 25-95% increase in profits. It is also much more cost-efficient to go after your existing customers first. Since they are already familiar with your product, there is no learning curve, which shortens their buyer’s journey considerably. How to implement it: Come up with a loyalty program that gives your customers a certain […]

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7 On Page SEO Wins You’ll Thank Us For…

Kevin Allen — Tue, 28 Nov 2017 05:31:27 +0000

We’re happy to feature a guest blog post from Victoria Greene. When it comes to on-page SEO, every website needs a unique strategy to get the best results. By laying the foundations correctly, you can tell search engines and users what they need to know. Become a trusted place for other sites to link to in the future. If you are building up a new site from scratch, on-page SEO should take precedence over off-page SEO. There are no hard and fast rules to dominating SEO, but there are a few winning tactics. Read on to find out more about these seven SEO wins you’ll be indebted to us for revealing. Content Overhaul And Strategy A website with scarce content prevents Google from finding out what you’re all about. A content-rich site can rank well on its own, before you take into account the number of outbound links and social shares. Make sure you have an in-depth content marketing strategy to ensure visitors have all the information they need to purchase. Keyword research is the best place to start for building a robust strategy. Look for commonly searched keyword terms and come up with ideas for blog posts, resources, guides […]

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5 tips for promoting your local business on Google and beyond

Kevin Allen — Tue, 13 Sep 2016 03:28:26 +0000

Marketing Strategy A key component for any small business is their marketing strategy. Probably the most important part of this is how the business shows up in search engine results. So the first question that comes to mind is, is it possible to show up in the top of Google, Yahoo and Bing? Is it possible to be highly ranked with content that you control, or content that you’ve influenced? You might be surprised to know that the answer is a resounding “YES”! And not only is the answer yes, there are a multitude of simple and very effective methods to make your site visible to potential customers and reach people through various social media platforms, review sites, and media outlets. If you take a look at my 5 tips for promoting your local business on Google and beyond, plus are willing to take action on these items – you’re likely to see increased rankings and visibility for your business and company’s website. Tip # 1 – Optimize the information on your company’s website What’s the most valuable, most important asset online that your company or business owns? That’s right – it’s your website. If you don’t already have […]

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How To Build Backlinks In 2016

Kevin Allen — Tue, 12 Jul 2016 21:03:30 +0000

The guys from Red Stag Fulfillment share their thoughts on Backlinks. Thanks for the article! Beginner’s Guide To Building Quality Backlinks in 2016 In the last few years businesses have really started to understand the importance of search traffic. Search traffic are people who are looking for something online (i.e your business) to solve their need. Their need could be to fix a leaky shower, seek mortgage advice, avoid hunger, cure boredom or purchase a product to improve their quality of life. Unlike paid advertising which relies on by businesses pushing content in-front of their audience, search traffic works by users looking for you. In 2014, search traffic was the top performing marketing channel in the shopping industry: (Source) Where does search traffic come from? Google, Bing, Yahoo and other major search engines. By targeting keywords search traffic are typing, you can place your business in front of their eyes when they are in need. To get search traffic on your website, you must rank your business using search engine optimization (SEO). There are over 200+ ranking factors that increase website visibility in search engines, everything from content creation, keyword research, web page structure to social media shares impact […]

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It’s All About the Presentation: How to Improve Your LinkedIn Profile and Presence

Kevin Allen — Thu, 28 Apr 2016 19:11:28 +0000

Thanks to the folks at Quill for sharing this info graphic with us. Click the image to view it full size.

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The Art Of Link Building Correctly

Kevin Allen — Tue, 23 Feb 2016 20:07:45 +0000

The Art Of Link Building Correctly The goal of every website owner is to get as much traffic to their site as possible to increase sales. Consequently, link building is still just as important as it was years ago. However, due to many algorithm changes over the years, some of the old strategies just don’t work. In order to rank high with the major search engines, your site needs to prove it offers consistent value to readers. In essence, you must work to get high quality backlinks, which confirm to search engines why your site is worthy of more traffic. Therefore, it’s essential that you learn the art of link building. Backlinks From Edu Sites Typically, edu sites are some of the best backlinks you can hope to get. They are usually rich in content, and are authorities in their field. Also, Google favors their sites because of the value they provide to readers. In addition, most edu sites are high ranking, which means getting a backlink from these types of sites would help you to rank higher in SERPs. Look for edu sites that have a direct relationship to your website or business. Getting backlinks from a site that […]

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5 Reasons Why you shouldn’t use a free website builder

Kevin Allen — Thu, 11 Feb 2016 20:44:04 +0000

We had a client ask us “ With all of the free website builders out there, why can’t we just use one of those?” The notion of using Wix, Weebly or Squarespace may initially seem like a good idea from a financial perspective because who doesn’t like free or almost free….right ? At first glance it seems like a pretty good idea. The interface is pretty intuitive, it has drag and drop functionality and you can build and publish a website in short order. Let’s take a deeper dive and explore why you shouldn’t be using a free platform for your website. 1) SEO Limitations. Given what we do as a company, you kind of figured this would be our first talking point no? The free builders typically have a section to “activate SEO” or “enable SEO” in their interface. SEO is a complex space and involves much more than just typing a few keywords and off you go. In order to succeed and make any traction in SEO you need to have the ability to custom craft keywords and target your niche on each of the individual pages of the site. The one size fits all approach of the […]

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Lеt SEO dо thе heavy lifting of bringing you more business

Kevin Allen — Mon, 18 Jan 2016 21:53:10 +0000

SEO mаkеѕ it еаѕу tо hаvе еvеn mоrе traffic drіvеn to a website vіа different, рrоvеn mаrkеtіng mеthоdѕ. Thіѕ іѕ especially true when thе latest орtіоnѕ аrе uѕеd, as SEO is аlwауѕ changing. Thе most business-savvy рrоfеѕѕіоnаlѕ are еmрlоуіng search еngіnе ѕресіаlіѕtѕ tо fоrmulаtе a marketing рlаn tо іnсrеаѕе their buѕіnеѕѕ. Thеrе are рlеntу of SEO providers thаt wіll tаkе a professional’s mоnеу and not give many details аѕ tо what methods they’ll uѕе аnd hоw thеу’ll implement the ѕtrаtеgіеѕ. It’ѕ important tо wоrk with a соmраnу that wіll gіvе all these dеtаіlѕ and allow іnvоlvеmеnt mоѕt every ѕtер оf the way. Thе Best SEO Strategies For thе beginning оf 2016, specialists аrе uѕіng a variety оf mеthоdѕ tо іmрrоvе website traffic. Some are new, аnd some are tried аnd truе. Anуоnе whо is ѕесurіng thе service should іnԛuіrе аbоut these рrоvеn strategies. Pау-реr-Clісk – A tаrgеtеd саmраіgn іѕ a ѕuссеѕѕful one, and securing a mаnаgеmеnt ѕеrvісе thаt knоwѕ hоw to buіld the brand vіа оnlіnе аdѕ, allowing the buѕіnеѕѕ оwnеr tо fосuѕ оn other tаѕkѕ. Buіld Organic SEO Rаtіng – Whеthеr a B2B or B2C business, a rating that generates mоrе ѕресіfіс lеаdѕ wіll brіng асtuаl buѕіnеѕѕ аnd buіld […]

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Need Google Reviews?

Kevin Allen — Wed, 09 Dec 2015 18:48:46 +0000

The Google Plus update. Now what? So..about that Google Plus update. If you are like us and work with local clients, you’re probably still digesting what exactly Google did when they made the change. A lot of marketers and local business owners are still sorting it out. Here is what we noticed is missing. -Stars -Categories -Directions and Maps -Photos -Interior Photos -Business Hours -Reviews (see below for more on this) What was once a nice online snapshot or business card type layout with a great deal of information about the business… is now a stripped and barren layout, with quite frankly, not a lot of information visible to the viewer. We are all for minimalist designs, but this seems a bit extreme. Or is it just us? Google has been known to throw things against the wall to see how they stick and then revert back to the old version while they continue to tweak and test things. The biggest impact we see is the reviews. But fear not, thanks to https://www.grade.us/home/labs/google-review-link-generator there is an easy way to give your customers a link to get reviews. So lets get to it. 1) Visit : https://www.grade.us/home/labs/google-review-link-generator 2) It […]

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A look at Google search numbers

Kansas City SEO Grou — Fri, 25 Sep 2015 22:25:54 +0000

Here’s an in-house infographic we made highlighting some of the numbers around Google and mobile searching trends. To view full size either click the image or click here. SEO by the numbers – what you need to know. The Internet, as we know it today, looks much different than it did even just three or five years ago. Did you know that today, 80% of Internet users own a smart phone, and never scroll past page one? Think about the way that you look for information on a small screen – if it’s not on page one, you’re likely not to look past it. And neither are your potential customers! Let’s take a look at some interesting statistics. In 1999, it took Google about a month to look at about 50 million pages on the Internet. Today, that takes less than a minute. However, that’s just websites – think about all of the content that is on the Internet today. It’s web pages, video, games, software-as-a-service, even medical information. In that ocean of information, it’s easy to get lost. It’s quite possible that your customers don’t go to Google, Yahoo or Bing to find you first. They might start […]

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