Business development - Archive - kansascityseogroup

7 Easy Ecommerce Tips To Boost Your Organic Sales

Kevin Allen — Fri, 26 Oct 2018 22:48:14 +0000

7 Easy E-commerce Tips To Boost Your Organic Sales As an e-commerce company, you want to increase your organic sales or break through a growth plateau without blowing your whole marketing budget in one go. But there’s no need to pay thousands of dollars for paid advertising. For the best tips on boosting your organic ecommerce without breaking the bank, read on. Focus on existing customers first If your ecommerce company is getting thousands of new customers a day, that’s great. However, customer acquisition can get expensive, and if you are going after an easy sales boost, it is not the place to start. Instead, work on increasing customer loyalty and retention first. A study by Accenture showed that customer loyalty program members generate 12-18% more revenue than non-members. Moreover, research by Bain & Company found that increasing customer retention by just 5% could get you a 25-95% increase in profits. It is also much more cost-efficient to go after your existing customers first. Since they are already familiar with your product, there is no learning curve, which shortens their buyer’s journey considerably. How to implement it: Come up with a loyalty program that gives your customers a certain […]

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How To Build Backlinks In 2016

Kevin Allen — Tue, 12 Jul 2016 21:03:30 +0000

The guys from Red Stag Fulfillment share their thoughts on Backlinks. Thanks for the article! Beginner’s Guide To Building Quality Backlinks in 2016 In the last few years businesses have really started to understand the importance of search traffic. Search traffic are people who are looking for something online (i.e your business) to solve their need. Their need could be to fix a leaky shower, seek mortgage advice, avoid hunger, cure boredom or purchase a product to improve their quality of life. Unlike paid advertising which relies on by businesses pushing content in-front of their audience, search traffic works by users looking for you. In 2014, search traffic was the top performing marketing channel in the shopping industry: (Source) Where does search traffic come from? Google, Bing, Yahoo and other major search engines. By targeting keywords search traffic are typing, you can place your business in front of their eyes when they are in need. To get search traffic on your website, you must rank your business using search engine optimization (SEO). There are over 200+ ranking factors that increase website visibility in search engines, everything from content creation, keyword research, web page structure to social media shares impact […]

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5 Tips For Social Media Marketing In 2016

Kevin Allen — Wed, 03 Feb 2016 00:35:11 +0000

With time, things change at a blazing fast speed, especially when it comes to the Internet. Techniuqes utilized eveb a few months back may not work today. We hope you can use these tips to run your social media marketing campaign more effectively in 2016. 1. Social Media Bloggers And Influencers Businesses that interacted with social media bloggers and influencers enjoyed a high return on their investment. Today, consumers ask around their families, friends and, of course, influencers on social channels. If you know someone with an ability to influence others, you can contact them requesting to promote your brand. For instance, if you deal in cosmetics, you can contact a makeup artist with a lot of followers on Facebook or YouTube asking them to promote your products. LinkedIn is also a great place to find an influencer in their niche. Chances are they have a niche specific audience of connections. 2. Live Streaming Whether you are into B2C or B2B business, one thing that you may want to check out is live streaming. Live streaming offers a great opportunity to let your customers see the faces behind what you offer. This way you can inspire loyalty forming new connections. […]

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Need Google Reviews?

Kevin Allen — Wed, 09 Dec 2015 18:48:46 +0000

The Google Plus update. Now what? So..about that Google Plus update. If you are like us and work with local clients, you’re probably still digesting what exactly Google did when they made the change. A lot of marketers and local business owners are still sorting it out. Here is what we noticed is missing. -Stars -Categories -Directions and Maps -Photos -Interior Photos -Business Hours -Reviews (see below for more on this) What was once a nice online snapshot or business card type layout with a great deal of information about the business… is now a stripped and barren layout, with quite frankly, not a lot of information visible to the viewer. We are all for minimalist designs, but this seems a bit extreme. Or is it just us? Google has been known to throw things against the wall to see how they stick and then revert back to the old version while they continue to tweak and test things. The biggest impact we see is the reviews. But fear not, thanks to https://www.grade.us/home/labs/google-review-link-generator there is an easy way to give your customers a link to get reviews. So lets get to it. 1) Visit : https://www.grade.us/home/labs/google-review-link-generator 2) It […]

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A look at Google search numbers

Kansas City SEO Grou — Fri, 25 Sep 2015 22:25:54 +0000

Here’s an in-house infographic we made highlighting some of the numbers around Google and mobile searching trends. To view full size either click the image or click here. SEO by the numbers – what you need to know. The Internet, as we know it today, looks much different than it did even just three or five years ago. Did you know that today, 80% of Internet users own a smart phone, and never scroll past page one? Think about the way that you look for information on a small screen – if it’s not on page one, you’re likely not to look past it. And neither are your potential customers! Let’s take a look at some interesting statistics. In 1999, it took Google about a month to look at about 50 million pages on the Internet. Today, that takes less than a minute. However, that’s just websites – think about all of the content that is on the Internet today. It’s web pages, video, games, software-as-a-service, even medical information. In that ocean of information, it’s easy to get lost. It’s quite possible that your customers don’t go to Google, Yahoo or Bing to find you first. They might start […]

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Why Your Website Needs A Check-Up

Kansas City SEO Grou — Mon, 14 Sep 2015 04:26:59 +0000

You probably go to the doctor and dentist at least once a year, don’t you? Why? Most people go to get a regular checkup to make sure everything is normal. What’s the last time your site got a checkup? Are you aware of the many changes that Google and others have put out in the last twenty-four months? You might have heard about “Penguin” and “Panda”. Did you know these were not one change, but each have their own set of updates? Being effective at SEO is not a one-time effort. There are many capable website designers out there – but to be truly effective requires ranking a site well and keeping that ranking. That’s where the expertise at Kansas City SEO Group really comes to light. Is it possible that your website could suddenly lose its rank and come “crashing down”? When’s the last time you had a real SEO expert take a look and check your site’s health? As discussed in previous articles, it used to be enough to have a lot of meta-words and keywords put into the site to be visible to the various search engines. That has changed a lot, especially in the last few […]

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YouTube Ranking …The game is changing

Kansas City SEO Grou — Sun, 13 Sep 2015 18:59:06 +0000

What changed with video SEO? A long time ago (well, in Internet years, anyway) SEO was focused on putting a lot of meta-data into the site, and sprinkling in keywords. Then, it was a matter of getting lots of links coming into the site. If you had a lot of links to your site, in Google’s eyes, it meant that your site was legitimate and relevant. It used to be that it didn’t matter so much what those links were, as long as you had a lot of them. However, things have changed dramatically in the last few years. You may have heard of the “Panda” and “Penguin” updates to Google’s search algorithm. Google made these updates because they felt it was time to do a re-set to ensure that high quality, original content was being used on websites. You may have noticed over the last five years how much more video content is being put onto the Internet. There’s a good reason that Google bought YouTube – they looked ahead and saw that with the rise of inexpensive devices, and the move to sharing, it was only a matter of time before people started sharing videos they’d taken. Because […]

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