Kevin Allen – kansascityseogroup

7 Easy Ecommerce Tips To Boost Your Organic Sales

Kevin Allen — Fri, 26 Oct 2018 22:48:14 +0000

7 Easy E-commerce Tips To Boost Your Organic Sales As an e-commerce company, you want to increase your organic sales or break through a growth plateau without blowing your whole marketing budget in one go. But there’s no need to pay thousands of dollars for paid advertising. For the best tips on boosting your organic ecommerce without breaking the bank, read on. Focus on existing customers first If your ecommerce company is getting thousands of new customers a day, that’s great. However, customer acquisition can get expensive, and if you are going after an easy sales boost, it is not the place to start. Instead, work on increasing customer loyalty and retention first. A study by Accenture showed that customer loyalty program members generate 12-18% more revenue than non-members. Moreover, research by Bain & Company found that increasing customer retention by just 5% could get you a 25-95% increase in profits. It is also much more cost-efficient to go after your existing customers first. Since they are already familiar with your product, there is no learning curve, which shortens their buyer’s journey considerably. How to implement it: Come up with a loyalty program that gives your customers a certain […]

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Google Mobile In 2018 – What You Need To Know

Kevin Allen — Thu, 22 Feb 2018 02:38:16 +0000

Last year we saw a number of changes with Google, Yahoo and Bing, and how they graded a site which in turns determines where a site will rank. One of the items we discussed and saw with all of our own clients was the importance of having a mobile strategy. Why is this even more important in 2018? According to Google’s own estimate, mobile now accounts for more than 50% of all search traffic. Because of this, when we perform marketing and search engine optimization work for our clients, not only do we include a mobile strategy, but we also track our effectiveness on mobile as well. Take a look at the example below for one of our dental clients in Lenexa, Kansas. This graph is for one keyword “dentist near me” on mobile devices only! Of course this dentist is getting a lot of phone calls because his site is on the front page of Google, but now he’s capturing a large percent of the searches done on mobile devices such as smart phones and tablets. Let’s hear it directly from Google, and what they have to say about mobile search traffic in 2018: “As we said, sites that […]

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7 On Page SEO Wins You’ll Thank Us For…

Kevin Allen — Tue, 28 Nov 2017 05:31:27 +0000

We’re happy to feature a guest blog post from Victoria Greene. When it comes to on-page SEO, every website needs a unique strategy to get the best results. By laying the foundations correctly, you can tell search engines and users what they need to know. Become a trusted place for other sites to link to in the future. If you are building up a new site from scratch, on-page SEO should take precedence over off-page SEO. There are no hard and fast rules to dominating SEO, but there are a few winning tactics. Read on to find out more about these seven SEO wins you’ll be indebted to us for revealing. Content Overhaul And Strategy A website with scarce content prevents Google from finding out what you’re all about. A content-rich site can rank well on its own, before you take into account the number of outbound links and social shares. Make sure you have an in-depth content marketing strategy to ensure visitors have all the information they need to purchase. Keyword research is the best place to start for building a robust strategy. Look for commonly searched keyword terms and come up with ideas for blog posts, resources, guides […]

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Getting Started With Local SEO in Kansas City

Kevin Allen — Fri, 20 Jan 2017 22:19:04 +0000

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What SEO is and What SEO isn’t

Kevin Allen — Mon, 09 Jan 2017 01:37:11 +0000

Expectations: By now, you’ve likely heard the term “SEO”, which stands for Search Engine Optimization. This term is often taken to mean many things, by many different people. However, the true definition according to Wikipedia is “Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results, often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines”. SEO could also include items beyond what is described in the article such as a business listing on Facebook, reviews on Thumbtack or Angie’s List, or including in map listings from the big three search engines – Google, Yahoo and Bing. Good ranking is accomplished by providing search engines what they desire, both in terms of website structure and content. For example, Google expects to see a certain set of pages on every site – something they describe in […]

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Google AMP Don’t Believe The Hype

Kevin Allen — Tue, 20 Dec 2016 07:56:13 +0000

Google AMP Google AMP is not all it’s cracked up to be and as a small/mid-sized business owner, its probably not something you will see a noticeable improvement in your rankings or traffic by implementing it. We think it’s an additional tactic from Google to push small business even further out of the marketing game. AdWords is expensive and time consuming to stay on top of. Unless you have deep pockets or a dedicated resource (again..expensive) handling your AdWords campaign you are not going to win this game. We get it, Google is in the game to make money…we all are. Google “invented” AMP because they noticed users were utilizing Mobile Apps to access content way more than they were via the search engines. AMP is Google trying to get people off of apps and back on to the search platform. Makes sense doesn’t it? Move the user off a platform where it is difficult to monetize and back onto a platform where they can increase their potential profit with Ad clicks etc. The claim that AMP has to do with speed and webpage performance is entirely inaccurate. The same can be said for their claim of “optimizing the user […]

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SEO Trends for 2016 and 2017

Kevin Allen — Sun, 09 Oct 2016 06:38:53 +0000

SEO Tips in 2017 Yes, it’s that time of year again…the kids are back in school, Halloween is right around the corner, and the end of the year will be her in a few short months. And with the end of the year will be coming yet more changes from Google, or as they are now known, Alphabet. Regardless of the name change, it’s always the big “G” that we keep our eyes on. The reason being, some 80% of the world’s search engine traffic goes through their data centers. And when they make a change, we’re ready to pivot our strategies as well. The most successful SEO companies, like Kansas City SEO Group – make sure that they are always in the know about what’s going on. Great SEO starts with giving Google, Yahoo and Bing what they want. So with that in mind, here’s what we think will be relevant in the coming year. Keywords versus a user’s intent When the search engines were starting out, and processing power wasn’t what it is today, it was enough to have the right keywords sprinkled throughout your website to attract attention. If you ran a car wash for example, you’d […]

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5 tips for promoting your local business on Google and beyond

Kevin Allen — Tue, 13 Sep 2016 03:28:26 +0000

Marketing Strategy A key component for any small business is their marketing strategy. Probably the most important part of this is how the business shows up in search engine results. So the first question that comes to mind is, is it possible to show up in the top of Google, Yahoo and Bing? Is it possible to be highly ranked with content that you control, or content that you’ve influenced? You might be surprised to know that the answer is a resounding “YES”! And not only is the answer yes, there are a multitude of simple and very effective methods to make your site visible to potential customers and reach people through various social media platforms, review sites, and media outlets. If you take a look at my 5 tips for promoting your local business on Google and beyond, plus are willing to take action on these items – you’re likely to see increased rankings and visibility for your business and company’s website. Tip # 1 – Optimize the information on your company’s website What’s the most valuable, most important asset online that your company or business owns? That’s right – it’s your website. If you don’t already have […]

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How To Build Backlinks In 2016

Kevin Allen — Tue, 12 Jul 2016 21:03:30 +0000

The guys from Red Stag Fulfillment share their thoughts on Backlinks. Thanks for the article! Beginner’s Guide To Building Quality Backlinks in 2016 In the last few years businesses have really started to understand the importance of search traffic. Search traffic are people who are looking for something online (i.e your business) to solve their need. Their need could be to fix a leaky shower, seek mortgage advice, avoid hunger, cure boredom or purchase a product to improve their quality of life. Unlike paid advertising which relies on by businesses pushing content in-front of their audience, search traffic works by users looking for you. In 2014, search traffic was the top performing marketing channel in the shopping industry: (Source) Where does search traffic come from? Google, Bing, Yahoo and other major search engines. By targeting keywords search traffic are typing, you can place your business in front of their eyes when they are in need. To get search traffic on your website, you must rank your business using search engine optimization (SEO). There are over 200+ ranking factors that increase website visibility in search engines, everything from content creation, keyword research, web page structure to social media shares impact […]

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It’s All About the Presentation: How to Improve Your LinkedIn Profile and Presence

Kevin Allen — Thu, 28 Apr 2016 19:11:28 +0000

Thanks to the folks at Quill for sharing this info graphic with us. Click the image to view it full size.

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